6 Effective Content Marketing Strategy

Content marketing is a hot topic these days for very good reason. It can be an effective way to introduce your company to new prospects without hitting them over the head with banner ads, spending a ton on advertising, or forcing promotional messages in social platforms like Facebook and Twitter.

If your content is interesting, informative or entertaining enough, people will be happy to share it with their contacts, spreading your brand and connecting your company with quality content.

 

But before you jump in or if you’re already neck deep, make sure your content marketing efforts aren’t being held back by fundamental issues. Your ROI can be negative if the content you create doesn’t attract any attention or add real value to anyone.

 

In order to help you think through your content marketing strategy, here are 6 effective marketing strategies to consider:

 

  1. Focus on Quality

Companies that focus on volume of content will lose out over companies that focus on quality. High quality posts will get significantly more shares on social media, will get the attention of other industry stakeholders, and will position your company as more of a thought leader, expert or educator. In addition, there’s an overabundance of average to poor content out there. People will gravitate to, follow, and refer providers of quality knowledge. Don’t produce junk!

 

  1. Topics Your Prospects/Customers Care About

When starting out with content marketing, lots of companies take an internally-focused. I call it a “me-centric” perspective. They think, “How can we get more details out about our products and services via our blog!” This is the wrong way to think about it.

 

  1. Don’t Ignore SEO

Content marketing is beautiful because it has the ability to combine Content which can establish your expertise with Social Media which can help you exponentially spread your message with Search, helping you be found via Google, Bing or other search engines.

 

  1. Build a Social Foundation

Social media is a perfect complement to content marketing. Content is the fuel that keeps the social media “engine” humming as people share and re-share content they’ve discovered or that someone else in most cases shared with them.

 

  1. Monitor the Reactions Online

In addition to seeing the numbers of shares in social media, it’s important to see what people are saying about it. This is where social media monitoring comes in. You can use a tool like Meltwater Buzz to monitor brand mentions, specific keywords and industry influencers. Then you can then see which pieces of content or campaigns are working and which are not.

 

  1. Engage With People Who Share and Comment

In addition to monitoring mentions and shares, engaging with people who responded to the content can be a very powerful way to spread your reach and to connect with potential prospects or industry stakeholders.

 

Content marketing is not just creating content, it’s about sharing and engaging with people who resonate with the content.

 

Is your content marketing strategy in shape? Hopefully you’re taking care of these areas in your content strategy.

6 Tips for a Successful Blog

With so many amazing arts, heritage and creative blogs out there already, how do you make yours stand out? How do you get people returning for more, and how do you increase visitor numbers and build a loyal following? There are plenty of tips and tricks to get your own creative blog rocking and therefore raising your profile and helping you to win more business.

Here’s my 6 tips for a successful creative blog:

 

  1. Getting started

Choosing a blogging platform is your first challenge. There are lots of free options out there including WordPress, Tumblr, TypePad and Blogger. All of them offer free design themes so you can customise your own blog so it’s very easy to get started.

 

  1. Consider integration

From an SEO point of view, it’s worth getting your blog integrated with your existing website to build content and make the search engines love you even more. After all, SEO (search engine optimisation) is all about content. But if you’re not able to do this or can’t afford to hire a web developer to sort, then start a free blog and make sure you include links to your main website or other links, for example to your artistic portfolio.

 

  1. Find a niche

When choosing a creative topic to blog about, try and find a niche. I love talking about fashion and so, I also started on making blogs about fashion. Make your blog about something very specific and you’ll please both the search engines and your readers. Try not to be too general and really focus on one specialist topic and stick to it. Find your own niche and go for it. Just remember to stay on topic.

 

  1. Write about what you love

Write about something you love, otherwise you’ll show no passion in your writing. And if there’s no passion, your content will suffer, so find a topic you are comfortable with and only write about that. For example, if you’re a museum curator, talk about the industry, emerging trends and other museums or exhibitions you love. And if you’re a theatre director, you could write about industry folk you admire or share your working day with your followers.

 

  1. Focus on marketing

You won’t get anywhere if you just launch a blog and hope that people will come without any marketing effort. You have to actively market your blog and you can do that through a variety of ways. You can start chatting with other bloggers by leaving valuable comments on other people’s blog posts. This will help draw people back to your own site. Or you can make use of the search engines and write about topics that are popular in the searches, like this very feature. Or you could even offer to contribute to influential e-zines or blogs to help raise your profile. Whatever you choose to do, just get out there and market yourself like mad. There’s really no excuse not to.

 

  1. Encourage interaction

Get people to talk on your blog. Ask them to add their comments on various articles, like I’ve done with this post. Encourage interaction wherever possible. Ask for feedback, respond to people’s contributions, build a community and be nice. People love to interact, so make sure you’re friendly and welcoming.

 

8 Social Media Marketing Tips

 

You already know my main mission is to provide you readers with advice on social media. I’ve written and created lists to cover important topics in social media marketing. However, I know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive.

 

To give you a hand, I’ve compiled these 8 tips that will help you improve promoting your business on social media:

 

  1. Create a social media marketing plan before you begin

Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes.

 

  1. Do a social media audit of your social media presence

Before creating a new social media profile, run a social media audit of your current social media presence. Social media audits are useful to keep all your social media ducks in a row, such as social profiles and passwords.

 

  1. Your social media strategy must include social media engagement

Skimping out on social media engagement in your social media strategy can pose a huge threat to your company’s social media presence. The 3 steps to doing social media engagement right are being proactive, always listening, and being engaging.

 

  1. Know when to outsource your social media management

Whether or not you should keep your social media management internal or outsourced is a decision many business, big or small, encounters. It takes time to weigh the pros and cons of the decision to give up the keys to your social media accounts.

 

  1. Increase your website traffic with social media

Every smart business has a website, but not every business gets the desired amount of traffic to their website. Using social media to drive traffic to your website ranges from the basic tactics everyone should be using, to more sophisticated methods that take a little more time to master.

 

  1. Social media monitoring is your biggest missed opportunity

When it comes to social media, people have all the power to say whatever they want about your company and brand. What they are saying can be positive or negative. Regardless of how or why they give you feedback, not monitoring your social media audience is a missed opportunity.

 

  1. All Businesses Should Be On LinkedIn

You’ve probably heard this many times already, but I want to stress it once more: LinkedIn is no longer optional for any business, big or small. This social networks provides you with credibility, a large network of professionals, sales opportunities, and a marketing platform for your business.

 

  1. Learn how to schedule tweets so you can save time

Social media tools like Hootsuite take the stress out of managing multiple Twitter accounts by providing you the ability to schedule Tweets ahead of time.

 

And that’s it! Apply these social media marketing tips to your social media strategy and see the results. I guarantee success!

 

 

Having a Social Media Block? You Just Need Some Energizing Inspiration!

We all have those days when it feels like posting social is tougher than scaling Mount Everest. For each one of those days and then some, here are some fun ideas that can revive up those rusty engines to get your social media content ideas vrooming again.

  1. Morning News Report

Get your brand into this morning ritual by offering users a daily update of the top three news items that rocked your industry today. It doesn’t have to be your own content – just links to credible sources will suffice. Make this a daily habit and watch your daily engagement soar like Apple’s stock price.

 

  1. Inside Sneak Peak

We love gossip. No really, at a biological level, gossiping with our peers helps us bond better with them, the ‘soft’ information that gossip brings with it helps us make decisions.

 

Even if we may deny it, inside each one of us lives that little voice that can’t resist taking a peek at the forbidden. Feed the nosy tendencies in your users and offer them something that they normally never get to see – life behind the scenes.

 

This curiosity about that which we cannot see ourselves, is something we note over and over among social media users. Whether its pictures from a staff party or shared videos of behind the scenes fun at work, conversation levels step up several notches with insider peeks. Fans are more involved, more curious and it brings them a little bit closer to your brand.

 

  1. Memes about Industry Happenings

So we did news updates about the industry already. Not to worry. With a little repackaging, a large helping of humour, and some nifty design skills, you can actually come up with memes or jokes about the latest goings on around you. Well, as you may know, me and my buddies love jokes.

 

If you are a B2B brand, try and focus a little more on your own industry before deciding what meme to use on which product. B2C brands can play it a little looser and put up memes that are amusing but not always related to your product. If it’s a cute kitten meme, you’ll have them sold on your word even before you begin your presentation.

 

  1. What’s for lunch?

When I mentioned earlier that getting your users close to your brand is important and making your cafeteria guy a hero is a step in the right direction, and I really meant it. Tap into universal work related themes that every single user would live during the day and show them exactly what’s on their mind. If it’s their lunch box that your users could be thinking of, then I’d post mine on social media to show that we’re not a soulless automaton, but a brand populated with real people.

 

So these are some of my ideas from my secret idea book. Do you have any fun post ideas that have really worked for you? What are you waiting for? Get out those ideas from cold storage!