6 Effective Content Marketing Strategy
Content marketing is a hot topic these days for very good reason. It can be an effective way to introduce your company to new prospects without hitting them over the head with banner ads, spending a ton on advertising, or forcing promotional messages in social platforms like Facebook and Twitter.
If your content is interesting, informative or entertaining enough, people will be happy to share it with their contacts, spreading your brand and connecting your company with quality content.
But before you jump in or if you’re already neck deep, make sure your content marketing efforts aren’t being held back by fundamental issues. Your ROI can be negative if the content you create doesn’t attract any attention or add real value to anyone.
In order to help you think through your content marketing strategy, here are 6 effective marketing strategies to consider:
- Focus on Quality
Companies that focus on volume of content will lose out over companies that focus on quality. High quality posts will get significantly more shares on social media, will get the attention of other industry stakeholders, and will position your company as more of a thought leader, expert or educator. In addition, there’s an overabundance of average to poor content out there. People will gravitate to, follow, and refer providers of quality knowledge. Don’t produce junk!
- Topics Your Prospects/Customers Care About
When starting out with content marketing, lots of companies take an internally-focused. I call it a “me-centric” perspective. They think, “How can we get more details out about our products and services via our blog!” This is the wrong way to think about it.
- Don’t Ignore SEO
Content marketing is beautiful because it has the ability to combine Content which can establish your expertise with Social Media which can help you exponentially spread your message with Search, helping you be found via Google, Bing or other search engines.
- Build a Social Foundation
Social media is a perfect complement to content marketing. Content is the fuel that keeps the social media “engine” humming as people share and re-share content they’ve discovered or that someone else in most cases shared with them.
- Monitor the Reactions Online
In addition to seeing the numbers of shares in social media, it’s important to see what people are saying about it. This is where social media monitoring comes in. You can use a tool like Meltwater Buzz to monitor brand mentions, specific keywords and industry influencers. Then you can then see which pieces of content or campaigns are working and which are not.
- Engage With People Who Share and Comment
In addition to monitoring mentions and shares, engaging with people who responded to the content can be a very powerful way to spread your reach and to connect with potential prospects or industry stakeholders.
Content marketing is not just creating content, it’s about sharing and engaging with people who resonate with the content.
Is your content marketing strategy in shape? Hopefully you’re taking care of these areas in your content strategy.