6 Tips for a Successful Blog
With so many amazing arts, heritage and creative blogs out there already, how do you make yours stand out? How do you get people returning for more, and how do you increase visitor numbers and build a loyal following? There are plenty of tips and tricks to get your own creative blog rocking and therefore raising your profile and helping you to win more business.
Here’s my 6 tips for a successful creative blog:
- Getting started
Choosing a blogging platform is your first challenge. There are lots of free options out there including WordPress, Tumblr, TypePad and Blogger. All of them offer free design themes so you can customise your own blog so it’s very easy to get started.
- Consider integration
From an SEO point of view, it’s worth getting your blog integrated with your existing website to build content and make the search engines love you even more. After all, SEO (search engine optimisation) is all about content. But if you’re not able to do this or can’t afford to hire a web developer to sort, then start a free blog and make sure you include links to your main website or other links, for example to your artistic portfolio.
- Find a niche
When choosing a creative topic to blog about, try and find a niche. I love talking about fashion and so, I also started on making blogs about fashion. Make your blog about something very specific and you’ll please both the search engines and your readers. Try not to be too general and really focus on one specialist topic and stick to it. Find your own niche and go for it. Just remember to stay on topic.
- Write about what you love
Write about something you love, otherwise you’ll show no passion in your writing. And if there’s no passion, your content will suffer, so find a topic you are comfortable with and only write about that. For example, if you’re a museum curator, talk about the industry, emerging trends and other museums or exhibitions you love. And if you’re a theatre director, you could write about industry folk you admire or share your working day with your followers.
- Focus on marketing
You won’t get anywhere if you just launch a blog and hope that people will come without any marketing effort. You have to actively market your blog and you can do that through a variety of ways. You can start chatting with other bloggers by leaving valuable comments on other people’s blog posts. This will help draw people back to your own site. Or you can make use of the search engines and write about topics that are popular in the searches, like this very feature. Or you could even offer to contribute to influential e-zines or blogs to help raise your profile. Whatever you choose to do, just get out there and market yourself like mad. There’s really no excuse not to.
- Encourage interaction
Get people to talk on your blog. Ask them to add their comments on various articles, like I’ve done with this post. Encourage interaction wherever possible. Ask for feedback, respond to people’s contributions, build a community and be nice. People love to interact, so make sure you’re friendly and welcoming.