8 Social Media Marketing Tips
You already know my main mission is to provide you readers with advice on social media. I’ve written and created lists to cover important topics in social media marketing. However, I know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive.
To give you a hand, I’ve compiled these 8 tips that will help you improve promoting your business on social media:
- Create a social media marketing plan before you begin
Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes.
- Do a social media audit of your social media presence
Before creating a new social media profile, run a social media audit of your current social media presence. Social media audits are useful to keep all your social media ducks in a row, such as social profiles and passwords.
- Your social media strategy must include social media engagement
Skimping out on social media engagement in your social media strategy can pose a huge threat to your company’s social media presence. The 3 steps to doing social media engagement right are being proactive, always listening, and being engaging.
- Know when to outsource your social media management
Whether or not you should keep your social media management internal or outsourced is a decision many business, big or small, encounters. It takes time to weigh the pros and cons of the decision to give up the keys to your social media accounts.
- Increase your website traffic with social media
Every smart business has a website, but not every business gets the desired amount of traffic to their website. Using social media to drive traffic to your website ranges from the basic tactics everyone should be using, to more sophisticated methods that take a little more time to master.
- Social media monitoring is your biggest missed opportunity
When it comes to social media, people have all the power to say whatever they want about your company and brand. What they are saying can be positive or negative. Regardless of how or why they give you feedback, not monitoring your social media audience is a missed opportunity.
- All Businesses Should Be On LinkedIn
You’ve probably heard this many times already, but I want to stress it once more: LinkedIn is no longer optional for any business, big or small. This social networks provides you with credibility, a large network of professionals, sales opportunities, and a marketing platform for your business.
- Learn how to schedule tweets so you can save time
Social media tools like Hootsuite take the stress out of managing multiple Twitter accounts by providing you the ability to schedule Tweets ahead of time.
And that’s it! Apply these social media marketing tips to your social media strategy and see the results. I guarantee success!